Our Research
From December 2022 to February 2023, our team conducted 24 generative interviews to understand the core problem to be solved.
Interviewees ranging from senior citizens in different age groups, working professionals, directors of Berkeley vital aging groups, doctors, Berkeley senior citizen service representatives, an age-tech investor, and a fellow MIMS student who majored in Gerontology. In addition, a google survey was circulated on LinkedIn and Facebook which had 4 quality respondents. Team members also spoke with various local workers on the NextDoor application to gather information on the unique struggles they face navigating work while they age. We received very enthusiastic responses and willingness to be interviewed through this route.
These generative interviews and survey results have provided us with a clear path forward for our product.
24
Problem Interviews
4
Google Survey Responses
Thriving in a workforce in the age of age-discrimination
Many seniors in the United States are postponing their retirement and deciding to continue staying in the workforce due to various reasons. The bad economy, rising inflation, inadequacy of their fixed income to sustain lifestyle goals are few of them. However, they enter an environment where age discrimination is rampant. Even in the absence of active discrimination, it is fair to say that no infrastructure exists to support older job seekers to find jobs considering their unique situation. We have summarized our findings, which fed directly into our prioritized set of product features in the chart above.